International Foods Essay

The International food Group (IFG) was the largest purveyor of food products in the world. Since IFG went public in the 1980s they move to grow while acquiring companies by the dozen each year. any(prenominal) of the companies were competition that necessitate to be eliminated while others had good topics which IFG liked. pull the leg ofs company, Glow-Foods, fortunately had some ideas that attracted IFG. josh, while non very important himself was asked to acquire with John Ahern and Tonya James, manager if IT marketing. John and Tonya were impressed with Joshs give-up the ghost at Glow-Foods using social networking and other mul eondia to market Glow-Foods. His ability to chip in the under-thirty demographic is what re solelyy impressed trouble at IFG. Tonya explained how IFG precious Josh to swear out them reach the youth and young adult market with IT. Josh would get a team and whatever resources he needed to accomplish this. Weeks later Josh met his team to begin w ork. He introductory met with Tonya, who expressed her excitement in having Josh onboard. Tonya would be responsible for constituent Josh work through the many obstacles she k b be-ass would lay ahead. The obstacles were within IT as well with the larger company as a whole. Tonya introduced Josh to twirl Visser, the chief technology officer.Rick was in charge of architecture, security, risk prudence and the technology roadmap. Rick quickly reminded him there are procedures must be followed. It did not take long for Josh to realize there index be a bit more obstacles than he would like. Moving from a smaller company like Glow-Foods to IFG meant drastic changes in the process. Initially issues began to come out slowly, starting with a polite email from Visser reminding the team that access to eye blink messaging and Facebook required prior approval from his group. Next a entreat to outline proposed work, with costs and benefits for the next fiscal year, beginning six months f rom now. Josh and his team were understandably frustrated since they had to be innovative and think outdoor(a) the box while following a very restrictive process. Josh and his teamworked through the obstacles and come up with a three tined marketing program. First, using an interactive web site with real time responses from internal staff the company could connect directly to customers about new product development ideas. Second, reach out to different communities to gain sharpness into their postulate to back up guide future marketing plans and third, implement all these ideas on the be buy.This would allow for easy scalability while linking with the company databases. Several obstacles where menti wholenessd immediately. What are the business values and initiatives? What if these customers dont like our company or our products and say bad things about us? How do we handle these situations? in that location was also great concern about the cloud. IFG did not digest the clo ud in its architecture and there was a fear of having too such(prenominal) company information vulnerable to anyone on cyberspace. They also mentioned the cloud idea was tried a few years back and it did not go well. Josh needed to win support for his three- dot plan to use technology to reach its customers. There are several avenues Josh throw out take. For the source item, I believe Josh can do several things to help alleviate fear of an interactive web site. One would be to reach out to others who may be doing something similar and get their feedback. Another would be to just lay out some basic procedures for getting oppose feedback. Chances are there will obviously be some for one reason or another maybe the idea of coupons or rejoin programs could be looked into, although outside the IT realm, there could be others in the company who could help with this idea.The second talking point of reaching out to different communities did not appear to get a lot of push back. It may be that this idea can proceed with little resistance. The third and the most debatable talking point is the cloud. Josh would definitely have to work nearly with Rick and come up with a cost effective plan that works for the company, at the same time will alleviate their fears of the cloud. A well laid out plan explaining the process, the risk management and the benefits of the cloud will help win support for this final point of his plan. In conclusion, in Joshs own words he has hit the big time. While the company policies require a some(prenominal) more strict business process each of them needs and can be worked through.IT appears there was an initial conversation with John, where Tonya mentioned the enormous roadblocks that are give way be understanding of all the procedures in place. The team needed room to be imaginative whilestill working within the system. John appeared to be candid to further meetings to allow this to happen. Until then, while working within the system , Josh needs to adapt to the new business process, since resisting it will only hurt his cause for new IT marketing ideas. All of his talking points in his three double IT marketing attack were very good, Josh and his team need to be a bit more thorough and try their best to have answers to every possible situation.ReferencesMcKeenm, James D., Smith, Heather A. IT Strategy Issues and Practices. Upper charge River, NJ