Consumer Ethics Essay

In this paper I depart express my opinion on the thought that some marketers maintain that targeting any group of consumers who argon willing and able to purchase a product is simply good marketing. I will discuss wherefore I believe that this is a good marketing technique. I will also discuss whether or not I cerebrate it is burning(prenominal) for college students to study the topic of consumer ethics.Good Marketing?I believe that it is a smart marketing technique to target any group of consumers who are willing and able to purchase a product even if it is fat person foods and soft drinks being marketed towards children. The reason that I believe this is because it is the marketers job for a company to get consumers to purchase the product that they are advertising. Although it may be mor each(prenominal)y wrong to target children for products like candy, they are most likely the group who will either be buying this product or influencing their parents to purchase it. This i s why I believe it is a smart strategy for marketers, although it may be slightly perplexing.Consumer EthicsI believe that it is important for college students to study consumer ethics. The reason that I believe this is because in order for us to fully mature as adults I think that we need to learn how to be completely ethical in all aspects of life, including being a consumer. Consumer ethics can teach us almost software piracy, which I believe is a huge problem with many college students who illegally download music and films. I believe that this can alleviate us in our lives so it is important for college students to learn about consumer ethics. This is why I think college students should study consumer ethics.ConclusionIn this paper I discussed my feelings on two different topics. The first topic was about questionable marketing tactics, which I believe can be effective and is a good way to market. The second topic I expressed my views on was consumer ethics, and whether or n ot college students should study it. The main reason that I utter college students should study consumer ethics is because of music piracy and how popular it is among college students. These are my feelings on these two important subjects.BibliographySchiffman, Leon G., Leslie Lazar Kanuk, and Joseph Wisenblit. Consumer Behavior. UpperSaddle River Prentice-Hall, 2010.