Product And Brand Management

shape of the Participant: Ms. Manu Trivedi SMS ID 108816 SID RB11051 Course merchandise & adenylic acid; contain off Management PGCBM 19 Centre- Green Park, New Delhi latest Organization: SAP Labs India Pvt. Ltd. appellative: Facility Executive zero(prenominal) of Years of Experience: 4 Years Name of the terminus Paper- Jet conveyways A say on Product & Brand Management Objective Jet Airways Group is a teras in the Indian zephyr manufacture. In this paper, the condense is to study all aspects of the company. Beginning from the history of the Indian aura industry to the inception and growth of the company. The branding and marketing dodging adoptive by Jet Airways, the products and services offered, the product stock certificate auxiliary and initiatives taken to tackle the growing competition ar the main touch points of this study. Introduction * History of Indian aviation Industry Tata Airlines gave birth to the Indi an air travel Industry. Mr. JRD Tata was the beginning Indian to get an A-license. However, in the twelvemonth 1946 Tata airlines became Air India.

With the start-off of the Air lot Act in 1953, all subsisting airline assets were nationalized and establishment of Air India international and Indian Airlines Corporation took place which operated in the international and domestic help sectors respectively. savings bank the course of study 1991, Indian Airlines Corporation and Air India internationalist enjoyed a monopoly in the industry. * History of the Company Jet Airways entered the Indian Aviati on industry in the social class 1992 when p! rivate players were precondition allowance to operate only charter and non-scheduled services to a lower place the Air Taxi scheme to boost tourism. Following the entourage some(prenominal) private players like Air Sahara, Modiluft, Damania Airways, East West Airlines and NEPC Airlines started in operation(p) in the domestic sector of the Indian Aviation Industry. With the tump over in the Air Corporation act in the year 1994, private players in the market were allowed to operate...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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